So who is Bella?
Quite an existential question, really. What’s my…”thing”?
The more I thought about my passions and the things that bring me joy, the clearer it became; all my passions are tied together by a single theme:
Creativity and Creation.
Whether it is creating a brand’s identity and strategy, creating content on social media, creating content systems, creating YouTube videos, or writing songs and producing music, it’s all about creativity and creating something from nothing, and then seeing other people enjoy it too. There’s something truly special about transforming an idea from your mind into the real world. I also love the satisfaction and joy when things finally fall into place and start making sense together.
If brainstorming, ideating, and conceptualizing were a sport, I’d be an Olympic medalist for sure.
A triple perspective
I’m a big believer in looking at things from multiple perspectives and considering ideas that balance creativity, audience insight, and strategy.
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As someone who has consistently created short-form and long-form content for 5+ years, I understand the practical side of creating content and the work and artistry that goes into it.
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As an avid social media scroller, I love spotting the latest trends and figuring out why they’re catching on. Everything from seeing how people interact, reading and engaging with the conversations, and getting the full context behind what’s resonating, to looking at releases and going “I think they could have done it like this instead”.
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With a Bachelor's in Business Administration & Service Management, and a Master's in Brand & Communications Management with a thesis on online brand communities, my work always takes marketing theories into account.