Some would call me the Swiss Army Knife of branding…
Clarity & Strategy
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So your brand’s socials just feel…off…and you don’t know why? With a deep dive into your brand’s voice, audience, and competitors, I can give you an overview of what’s working and what isn’t, and suggestions on what changes can be made to ensure the content fits your vibe and goals.
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Developing a cohesive brand identity can be overwhelming, but I help businesses gain clarity and consistency across every element. From logos, colour palettes, and typography to messaging, tone of voice, and overall brand personality, I help businesses feel cohesive and impactful online.
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If you’ve been “winging it” and hoping for the best, it might be time for a strategy refresh. After working with me, you’ll walk away with a custom social media strategy that aligns with your brand and goals. From creative guidelines to target group and market analysis, content strategy and platform-specific tactics to grow your audience, you’ll have a clear, actionable plan that makes social media management simpler, more effective, and tailored to help your brand stand out and grow.
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Don’t know what to post? No worries. Based on your brand identity, I’ll help you map out a content calendar that turns your strategy into a clear, organized plan, so every idea translates into a post that connects with your audience.
Content & Design
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Have content ideas but need them to be realized? From developing an efficient shot list to filming or photographing, I can help make them come to life.
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I believe every piece of content has a purpose. Whether that’s to tell a story, to inform, inspire, or convert. I take pride in taking raw footage from basic to a final product that feels like your brand and aligns with its purpose.
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Good design doesn’t have to be complicated. Whether it’s posts, presentations, or branded templates, I create clear, eye-catching graphics that make your brand look consistent and professional.
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Whether you need Paid-ad style videos or Organic videos, I have a deep understanding of how to script, film, and edit videos for social media ads, and what’s currently trending.
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Ugh…you have the ideas, but just…don’t know how to phrase them or make them come across as well as you know they can. That’s where I come in. Descriptions, captions, titles, websites (like this one), etc., all with your brand and its personality in mind, and based in consumer psychology to grab attention and convert.
Previous work - Client A
CLIENT DETAILS
Industry: Therapy & mental health
Location: Copenhagen, DK
CLIENT GOAL
They wanted to start a therapy business. They had a name, but didn’t know how to approach social media at all.
APPROACH
Met with the client to get a deep understanding of the client’s business vision.
Developed a brand identity including mission, vision, USPs, and brand values.
Developed creative guidelines such as colours, fonts, tone, and overall vibe.
Did an in-depth analysis of competitors in the therapy niche online, what the competitors did well and what they did not do so well, so that my client could do it better.
Developed and defined a clear target group with marketing personas so the client could better understand and envision them.
Created a custom content strategy, including content pillars tailored to the therapy niche alongside recommendations for hashtags and usernames for Instagram.
“In our startup phase, during the work process, we struggled to formulate things like our vision and target audience. Isabella did an incredible amount of work and, with only a small effort required from our side, helped us structure both the overall framework and the individual phases, including narrowing down and focusing on specific target groups. The process was very pleasant and inspiring, and Bella comes across as highly professional in her approach. The result of her work gave us a lot of material to further develop our plans later on. We are very grateful and can wholeheartedly recommend her for productive collaboration across all industries.”
Previous work - Client B
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CLIENT DETAILS
Industry: Pharma consultancy
Location: Copenhagen, DK
CLIENT GOAL
They wanted a refresh of their LinkedIn assets, including a profile picture and a banner that specifically referenced the Frederiksborg castle from the perspective of the lake.
APPROACH
Met with the client and did a photo shoot to get updated, professional-looking profile pictures and edited them with some minor tweaks and adjustments.
Meticulously outlined the castle in the inspiration picture in a couple of different styles that the client then picked from.
Based on the client’s colour scheme, I made 3 different colour variations of the design, making sure to leave space in the design for the location of the LinkedIn profile picture
Implemented the new profile picture and banner on the client’s LinkedIn.
“Bella helped us upgrade our LinkedIn profile. Although it was a small job, it was completed on time and with care. Reliable and extremely pleasant service, along with a strong attention to detail.”
Copywriting & Content
No, the irony of copywriting a website about copywriting is not lost on me.
As a commentary YouTuber in the pop-culture niche, I write every script with engagement, awareness, and visibility in mind. From how to create a script that flows well, to making sure the hook is engaging and that there are calls to action. I have a deep understanding of my audience, and I see every video as a chance to test what works and what doesn’t.
As a one-woman production, I’ve refined my skills when it comes to designing thumbnails, having an attention-grabbing title, and making sure the caption contains the right text, links, hashtags, and SEO keywords.
Long-form YouTube Content
My short-form social media highlights:
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Creative Concept: IG Mock Post
Slightly taboo? Perhaps. But psychology suggests you’ll be more likely to remember it (and my portfolio) that way, which is great for me.
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As a Harry Styles fan and marketing nerd, I’ve always found artist-led brands interesting. Recently, Pleasing, Harry’s lifestyle brand, expanded into the sexual wellness niche. In my YouTube commentary video about it, I said that in order for this not to seem like a gimmick or cash-grab, they’d need to double down with more products in the niche. I also added that it could be fun if they expanded into bed-sheets, as it seems like an obvious choice, as it toes the line between lifestyle and sexual wellness. So for this creative concept, I thought it could be fun to imagine what an Instagram post promoting their new bedsheets could look and sound like.
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The objective of the campaign is to get the attention of the consumers, inform them of the product, and motivate them to buy. Additionally, it should be something that could drive engagement in the form of shares, saves, comments, etc.
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The primary target group is the fans of Harry Styles, primarily Gen-Z and Millennial women.
The secondary target group is the trend-conscious consumers who appreciate playful, aesthetic home goods and align with the “cool, young, and fresh” vibe that Pleasing has. -
My thought process was this: “How do I make it genuinely about bedsheets, but with an undercurrent of light-hearted innuendo to their sexual wellness aspect too?”
Immediately, I thought about how people invest in their beds and sleep because we spend a third of our lives in them. From that, it became obvious that I could use the bed as a double entendre.
The picture itself, I chose as it could be interpreted as someone sleeping or as something a bit more sensual, which is perfect for this idea of discreet innuendo.“Whatever you do in bed… You spend a third of your life in it. So make it Pleasing” is, in my opinion, such a strong copy.
“Whatever you do in bed” hints at the sexual wellness aspect of the brand, but from a place of non-judgement and acceptance, which fits with Pleasing’s brand of valuing inclusivity and diversity.
“You spend a third of your life in it”, then pulls the consumer back to “oh, this IS genuinely about sleep”, and then also makes them think about how important good sleep is because it IS a big part of one’s life.
“So make it Pleasing” is then a fun way to use the brand name while also encouraging customers to improve their sleeping environment…by buying the bedsheets from Pleasing. -
For the caption, I first studied how Pleasing already does their captions online to get a feel for their playful yet informative tone.
The caption was then written by introducing the new product along with the (made-up) name “the Silky Slumber sheets”, which is a fun S-alliteration. The use of “Slide into” immediately suggests the smoothness of the sheets.“From bringing the right vibe to your room” refers to how bedsheets are part of the room decor and can be important to the atmosphere in your room, but the word “vibe” was used instead of “atmosphere” as a play on words to, again, hint to the sexual wellness aspect and them having a vibrator in their product lineup already.
“To feeling oh-so-soft against your legs” is a more fun way to communicate that the sheets are soft. Since the target group is women, they will ideally think of how great bedsheets feel right after having shaved their legs, and that this is the feeling that these sheets will give them.
“These sheets are simply dreamy” is a fun way to include some sleep terminology. The star emoji and sleep emoji further underline the sleep connection.
Then there’s an informational sentence about the fact that it comes in four different colourways. I intentionally left the specific colours out and instead wrote a CTA, “Find yours now at Pleasing .com” to guide people who are curious about the four different colours to go to the website, as they then have a higher chance of purchasing once they’re on the website.
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This concept fits right into Pleasing’s brand, both in the product itself, but also with the way it is promoted in the picture and caption. It combines Pleasing’s blend of high-fashion aesthetics, yet with an approachable humour, positioning the brand as both aspirational and fun.
The copy is just enough for people to go “this is about sleep…or is it?!” which is just scandalous enough for people to talk about it online, but not actually scandalous enough for it to harm the brand.
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UGC ad scripts
User-generated content (UGC) is one of the most popular and effective ways of marketing nowadays, as content by users comes across as more authentic than when the brand itself tells you their products are good.
That’s why I help write scripts that fit the brand’s voice and the campaign’s goals, whether it’s a punchy hook, a clever sketch, or a testimonial that feels real.
Take a look at the example I made for I AM.
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The hook is immediately high energy and piques curiosity as it doesn’t disclose the app yet, so the viewer goes, “What app? I want to know!”
The problem is then introduced in a way that makes the consumer think, “I have this problem! I relate to this!”
Then the app is presented as the solution, but by using “then my friend introduced me”, it sounds more natural and less salesy.
Next, the Unique Selling Points are introduced. First, what it does, i.e., personal affirmations. “A little personal cheerleader” makes the ad feel more personal, fun, and human. “I’ve personally incorporated it in my nighttime routine”, then further legitimizes the app’s use and gives the user an idea of how THEY can use it too.
Lastly, the CTA underlines this as the solution to the problem presented earlier and encourages the viewer to get the app (FOR FREE) now.
Overall, this is a short but effective script that would convert.